Examining ways and you may community, travelling and having understand the fresh richness various cultures in the the west and Eastern, driven new 34-year-dated architect and you can developer to convert the girl innovation and you will studies on Imaginarium business which offers modern clothing, jewelry, jewelry and you will playthings.

As the she didn’t get a hold of a financial which could agree her financing according to their small business, she try obligated to borrow funds out of good microcredit organization that have an extremely high come back rates

Led from the a powerful perception to show the girl imaginative passions on a job in order to interest the girl times with the doing a brandname, when you look at the she become a business. In earlier times five years, she encountered of numerous risks, good and the bad, and discovered assistance hence helped their company endure and you can expand this lady ideas.

Given that a participant of your BizUp endeavor, that’s becoming adopted because of the Basis 787 and you can Un Girls and you may funded by the regulators of the United Kindgom, she already operates on the all venture of her brand name and to the increasing to help you decorate processes from a design on her clothing factors in which she integrates antique cultural components of the space off Zmijanje out of Manjaca having an alternative and you can progressive lookup.

„Significance needs to be given to tradition. I am searching for heritage and also in general when you look at the something that is due to record and antique ornamentals,” Aleksandra states.

Zmijanje is a place inside the north-west Bosnia, anywhere between metropolitan areas from Banja Luka, Mrkonjic Grad, Sanski Extremely and you may Kljuc, and that stayed since a management-territorial equipment up until the prevent of one’s 13th 100 years and you will and that after changed the limitations and you may definitions. Community and you will society regarding Zmijanje were remaining having years in addition they try today present on Orthodox Christian populace in this area. The fresh new recognisable Zmijanje embroidery is found on the new UNESCO Range of Intangible Cultural Society away from Humankind due to the fact 2014.

As a graduate architect, Aleksandra struggled to obtain 10 years into the a structure bureau during the Banja Luka, since a furnishings constructor and you will lighting designer. In 2011, she are working as a training assistant toward frameworks studies inside the Thailand, and some one and you may society regarding the well away nation demonstrated the lady the latest richness they hold therefore the details of which social traditions they necessary to go back to in the customs of their families. Whenever Tacoma, WA brides she got in home to Banja Luka, she started wanting an approach to perform the identical to the lady Thai work colleagues – promote her own certain people a modern-day deal with. Out of the girl private attract so that as an interest, she been working on this new digitalisation of Zmijanje embroidery.

Later when she become Imaginarium, using a coaching programme on the Japanese creativity agencies, she caused team advisors and you can music artists just who aided the woman notice the job.

„I come extremely broadly using my performs. The thing i was creating until after that, We been doing at the same time: ceramics, furniture, clothes, playthings, all sorts of things. ‘. It had been when I started with all these dresses points which have a modern phrase.”

Seeing value and you can possibility their build with conventional ornaments to-be demonstrated international, Aleksandra become focusing on this right now recognisable brand name in Bosnia and you can Herzegovina.

She generated a wooden stamp which makes the newest Zmiping they towards textile, Aleksandra creates a unique appearance of the woman gowns, with attire away from variable depth, female kimonos and you will tops.

And then, as i are just starting to perform some digitalisation of Zmijanje embroidery, it considered me personally: ‘Well, have you thought to do this?

Couple of years ago, on account of insufficient money, Aleksandra encountered a choice of possibly closure on the providers otherwise trying to find an effective way to finance they. She took they.