Advantages of Using eCommerce Software in Your Retail Business

The growth and development of the two aspects make the GCC countries become larger players in the electronic commerce market with time progress. Specifically, research shows that the e-commerce market is expected to grow to over $20 billion by 2020 among these GCC countries . The e-commerce market has also gained much popularity among western countries, and in particular Europe and the U.S.

  • You have a global market with time, region, and limits without any restrictions on your products.
  • It is an excellent idea for small business owners with limited resources and expertise.
  • Ecommerce businesses can be online-only or have a physical presence as well.
  • It has helped the companies solve financial problems and realize the reasonable allocation of resources field.
  • Based on the PHP programming language, WooCommerce is the most widely-used open-source ecommerce platform — and for good reason.

Ecommerce software dramatically increases productivity by eliminating the need to hand-code the Web site and all needed functions. Moreover, ecommerce software solutions streamline and simplify site administration, making it easier for companies to enhance and update their Internet shops as needed. An ecommerce software solution can boost revenues in several ways. First, it can help drive more traffic to an online store, which in turn can result in a higher volume of sales. It can also offer customers a more intuitive interface for browsing, so they can more easily find what they are looking for. Additionally, many ecommerce software solutions offer a complete portfolio of professionally-styled design templates.

Ability to collect customer insights

With a physical store, you likely operate during regular business hours. With ecommerce, your products are available for purchase at any time to customers around the world. The lower costs of running an e-commerce store versus a physical store translate to cost savings for the consumer. Online prices are typically lower than traditional store prices, and e-commerce sites are able to offer more discounts and promotions that are easier to claim. An important benefit of e-commerce portal is that it reduces paper waste when compared with physical stores. When we visit a store product purchase involves receiving of coupons, receipts, and bills whereas online stores are computerized and do not offer paper receipts.

What are the Advantages of eCommerce Software

The extra information can include online demos, user reviews, cross-sale pop-ups, and recommendations for bestsellers. Digital sales enable products to be considered ‘in situ’ – for example presented so a customer can consider what it might look or be like for them. Increasingly, products such as fashion goods or renovation products can be digitally overlaid onto a customer’s own face, body or home using augmented reality. This type of marketing goes some way to mitigating the inability of the customer to touch, feel and test the product before they buy it.

Benefits of e-commerce

Additionally, the management features include a shared inbox, workflows, collaboration, and more. Zoho is a software suite that offers many email management features and tools for your business. Online markets and retailers have to find the best possible way to fill orders and deliver products. Small companies usually control their own logistic operation because they do not have the ability to hire an outside company. Most large companies hire a fulfillment service that takes care of a company’s logistic needs.

In addition, retargeting is an effective online marketing strategy that isn’t applicable in physical stores as there is usually no way of contacting a customer after they leave. B2B ecommerce refers to selling products or services to businesses. B2B companies typically have a higher order value and more recurring purchases. When compared these rates are anytime lower than the rates levied by the physical outlets.

Complexity of running multichannel sales

It also requires smart sales strategies, such as surfacing the right products at various points in the customer journey. If you consider selling online, be sure to weigh all the eCommerce advantages and disadvantages. Armed with this information, you will be able to make better-informed decisions and effectively manage your business strategy. For this reason, having a customer service team on-call around the clock is highly advised. Integrating chatbots into your website can serve as useful solutions when it comes to providing fast customer support. However, they won’t replace the personalized chat experience that customers expect.

What are the Advantages of eCommerce Software

However, the emergence of e-commerce has provided a more practical and effective way of delivering the benefits of the new supply chain technologies. The e-commerce business within these two regions will result in competition. Government bodies at the country level will enhance their measures and strategies to ensure sustainability and consumer protection (Krings, et al.).

Low costs

This may mean surfacing a product they have bought before, or one which is similar but higher end . It could be done through cross-selling or a prompt should they leave a product in the cart. It may also mean surfacing a product that customers with similar profiles have purchased, thus expanding the customer’s knowledge of what is available. Here we outline the 15 most important benefits of eCommerce to business, and 4 key points to consider if you’re thinking about moving to online selling. One of the biggest eCommerce disadvantages is that you don’t have the opportunity to discuss your items or services with your customers face to face. Shipping times can vary depending on the service and the recipient’s location.

What are the Advantages of eCommerce Software

But it has the potential to be extremely profitable for those Web shops that can develop and execute successful promotional and operational strategies. In order to thrive, these businesses must be able to clearly differentiate themselves from the hundreds of thousands of other sites out there. Ecommerce software helps Internet stores accomplish this – and more – by helping them make their Web presence as attractive, intuitive, and compelling as possible. Creating and maintaining a website is less expensive than running a traditional brick-and-mortar store.

Ecommerce Software Solutions Solve Your Store’s Biggest Challenges

So clearly making quick money by setting up an online store is not what eCommerce software is meant for or even valued for. The tooling capability and the lower cost technology solution are what make eCommerce software ‘a friend in need, a friend indeed’ for today’s startups. If you are a startup and you have a brilliant success story to share, please share it in the comments below. An idea could be a good recipe for startup success, but it takes much more than that to thrive day in and day out to run a profitable show.

What are the Advantages of eCommerce Software

Ecommerce focuses on the trade of products and services, whereas e-business covers all aspects of running an online business. The steps to starting an ecommerce business can vary depending on factors like what you want to sell. For example, if you’re selling services, then there’s no need to manage inventory or fulfillment.

Effective customer service

You can collect email addresses easily with an effective pop-up or lead magnet and continue marketing to your customers after they leave your site. In 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are projected to grow to 4.891 trillion US dollars in 2021. Traditional markets are only expected 2% growth during the same time. Brick and mortar retailers are struggling because of online retailer’s ability to offer lower prices and higher efficiency. Many larger retailers are able to maintain a presence offline and online by linking physical and online offerings.

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